10 questions you should ask yourself if you want more clients to buy from you

1. What does your ideal client look like? If you can’t, how do you determine who you should be targeting and accepting RFPs from? e.g. size, reach, business model, industry sector, business practices, location, life cycle etc)? 2. Does your ideal client know who you are and what you do? If not what are you […]

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5 reasons pitching is bad for business

The time taken to complete RFPs (request for pitch) documents and prepare and deliver a pitch is one of the biggest hidden costs to an agency. Agencies often fail to ask any meaningful probing questions regarding the legitimacy of the request let alone evaluate the potential profitability vs risk (neglecting existing business) and yet pitching […]

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Top 10 common commercially damaging ad agency practices

How many of the following agency practices can you identify with? Over-servicing clients Following a straw poll, the average over-servicing percentage is 30% for the majority of agencies. How good is your agency at working within the budget? How do you think it could be improved? What needs to change to make that happen? Discounting […]

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