Are you asking your clients or strategic partners for referrals?

One of the most effective ways to grow business is through asking for referrals. Approaching loyal current clients or strategic partners to ask them if they know of others who would benefit from your agency’s services is not only effective, it’s highly efficient because it reduces your overall cost of sale. It’s common for agencies […]

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4 reasons agency account handlers need negotiation skills training

The skill of negotiating is one that needs to be learned and frequently practiced if you are to become proficient. Whether it’s negotiating rates, yearly fees or project costs, agencies need to be prepared to negotiate. Here are four reasons agencies should equip their account handling team with the right level of negotiation skills: 1. […]

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Why all account managers need a strategic account review

In the fast pace of agency life where reacting to client needs takes priority, it’s quite common to de-prioritise important internal projects such as agency house promotion, post-campaign analysis and strategic reviews. What is a strategic account review? A strategic account review is a complete overview of the account in the form of a report […]

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