Do you really have to pitch to win business?…..[video interview]

…..Marcus Cauchi doesn’t think so. In this video interview Marcus offers advice to those working as account managers in ad agencies on how to ensure you don’t end up looking, sounding and charging like a commodity provider. You’ll also discover: * Why you should assume that all RFPs (Request For Pitch) are bogus * Why […]

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What Moses taught you about selling media in the modern age

When Moses came down from Mount Sinai he dropped the third and fourth tablet because he only had little hands.

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