Author Archives: Jenny Plant

About Jenny Plant

Jenny is an account management coach with over 20 years client handling experience in advertising and marketing. Typically she is invited in by senior management in creative agencies who are frustrated their account management team are not growing business or account managers struggling to progress their careers. You can find her in Linkedin, Facebook, Google+ and Twitter.
Lost another pitch? Maybe it’s time to look at your agency’s profitability and how you add value.

Creative agency profit margins 9.9% According to Sarah Golding, Institute of Practitioners in Advertising’s Chairman at a 2017 Business Growth conference in London, the average profit margin for the top 50 creative agencies in the UK is 9.9%. Yes you read that correctly. 9.9%! And that’s the lowest it’s been since 2003. What you can […]

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Client development plan template (PowerPoint)

The Client development plan template is a framework to help you navigate the types of questions you should be asking your client to help you identify their issues and challenges.

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Strategic account review outline PPT template

What have you done to help your client reach their objectives? What have been the successes while managing the account? What were the challenges?

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How to grow existing business by asking great questions

If you’d like to grow your account but not sure where to start, this book will help you step by step in the cross-selling process. You’ll have a template for how to approach a client and sell by

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