Account management skills developmentBusinessImprove Account Management SkillsNew to Account Management What are the legalities of using AI for agencies? Many agencies are using generative AI tools but some are concerned about: Client confidentiality i.e.…JennySeptember 11, 2023
Account management skills developmentImprove Account Management SkillsTransform Yourself How can AI help account managers build trust with clients? The iconic book “The Trusted Advisor” by David Maister and Charlie Green, contained an equation…JennyJuly 26, 2023
Account management skills developmentBusinessImprove Account Management SkillsNew to Account Management How a copywriting agency is embracing generative AI Agencies use generative AI tools to make internal workflow more efficient and teams more productive.…JennyMay 11, 2023
Account management skills developmentAgency LeadershipBusinessImprove Account Management Skills Why Account Managers need a point of view on AI Unless you’ve been living under a rock since December 2022, you’ll know generative AI has…JennyMarch 31, 2023
Account management skills developmentAgency LeadershipImprove Account Management Skills Why hybrid account managers struggle to grow accounts There’s an account growth problem for agencies with hybrid account managers. When I say ‘hybrid’…JennyFebruary 7, 2023
Agency LeadershipGrow your businessImprove Account Management Skills 9 ways to de-motivate an agency account manager While preparing for a seminar with David C Baker, I’ve been reflecting on what de-motivates…JennyJanuary 26, 2023