How the best agencies do it

“How the best agencies do it”, this is the title of one of the chapter’s from Tim William’s brilliant book “Take a stand for your brand. Building a great agency from the inside out“. If you haven’t read this book and you are responsible for running a creative agency then it’s well worth reading. Williams […]

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Lost another pitch? Maybe it’s time to look at your agency’s profitability and how you add value.

Creative agency profit margins 9.9% According to Sarah Golding, Institute of Practitioners in Advertising’s Chairman at a 2017 Business Growth conference in London, the average profit margin for the top 50 creative agencies in the UK is 9.9%. Yes you read that correctly. 9.9%! And that’s the lowest it’s been since 2003. What you can […]

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Are you still charging by the hour?

In July 2014 the IPA (Institute of Practitioners in Advertising) ran a workshop attended by marketing clients, agencies and procurement to talk about how agencies are compensated. You can read all the results and highlights from the day here. One of the stand out presentations came from Tim Williams from Ignition Consulting Group who provided […]

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4 steps to growing existing business for Client Service Directors

So you’ve reached the most senior position of your agency’s account management team and are now faced with the daunting task of having to grow your existing accounts. Where do you start? Do you have a strategy? Do you have time? Or are you too busy ‘doing the doing’? A Client Service Director’s (CSD) role […]

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Why agencies need to stop costing and start pricing

I’ve just read great post by Tim Williams from Ignition Consulting Group about how little time agencies spend thinking about how to get paid. In fact he highlights that agencies will put 110% effort and time into pitches but little more than 1% on thinking about how they will be compensated by the client. And […]

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From account handler to agency owner (video interview)

Have you ever wondered what it would be like to own your own agency? Perhaps you’ve been working in agency account management a while and fancy having your own agency to manage? Well if the thought has ever crossed your mind, you are currently in the process of setting it up or if you’ve already […]

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Are you asking your clients or strategic partners for referrals?

One of the most effective ways to grow business is through asking for referrals. Approaching loyal current clients or strategic partners to ask them if they know of others who would benefit from your agency’s services is not only effective, it’s highly efficient because it reduces your overall cost of sale. It’s common for agencies […]

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