As Account Managers we spend a lot of time in meetings because we are often the ‘glue’ that holds the client relationship, our suppliers and our business together.
Time is money and therefore it’s important to ensure all our formal client meetings (I’m not talking about networking or social meetings) are conducted ‘on purpose’ i.e. there is a clear start and end time, a specific objective and defined outcome.
How many times have you sat in meetings wondering why you were there in the first place?
In this mini-series we are talking about different tips and strategies for conducting formal client meetings.
Here are three fundamental questions to ask before starting any formal client meeting.