Account management skills developmentAgency LeadershipGrow your businessImprove Account Management SkillsNew to Account Management September 11, 2023 Account managers need to know this about client budgets Results of a study have come out called "Building trust and revenue with existing clients".… Jenny 0
Account management skills developmentAgency LeadershipBusinessImprove Account Management Skills March 31, 2023 Why Account Managers need a point of view on AI Unless you’ve been living under a rock since December 2022, you’ll know generative AI has… Jenny 0
Account management skills developmentAgency LeadershipImprove Account Management Skills February 7, 2023 Why hybrid account managers struggle to grow accounts There’s an account growth problem for agencies with hybrid account managers. When I say ‘hybrid’… Jenny 0
Agency LeadershipGrow your businessImprove Account Management Skills January 26, 2023 9 ways to de-motivate an agency account manager While preparing for a seminar with David C Baker, I’ve been reflecting on what de-motivates… Jenny 0
Agency Leadership January 21, 2018 How The Best Agencies Do It "How the best agencies do it", this is the title of one of the chapter's… Jenny 0
Agency Leadership August 30, 2017 Looking at Your Agency’s Profitability Creative agency profit margins 9.9 According to Sarah Golding, Institute of Practitioners in Advertising's Chairman… Jenny 0
Account management skills developmentAgency Leadership August 2, 2014 Are you still charging by the hour? In July 2014 the IPA (Institute of Practitioners in Advertising) ran a workshop attended by… Jenny 0
Account management skills developmentAgency Leadership April 23, 2014 Why keeping in contact with ex-clients could make you lots of money While it's harder and more expensive to win new clients than selling to existing ones,… Jenny 0
Agency Leadership January 28, 2014 4 steps to growing existing business for Client Service Directors So you've reached the most senior position of your agency's account management team and are… Jenny 0
Account management skills developmentAgency Leadership November 11, 2013 Serious about good customer service? Map the client’s journey. What is a client journey? Your client's journey is the experience your customer has while… Jenny 0