February 22, 2024
The trouble with account managers
I read as many reports I can about the state of agency account management and…
January 29, 2024
Is billing by the hour killing your account manager’s proactivity?
The account manager's job is to keep and grow client relationships. Given they're speaking to…
December 9, 2023
How to get account managers to ask better questions
Why do account managers miss new account growth opportunities in client meetings? Often it’s because…
September 13, 2023
Why agency account managers struggle to think ahead
Do you struggle to think ahead about your clients? I speak to multiple account managers (AMs)…
September 11, 2023
Account managers need to know this about client budgets
Results of a study have come out called "Building trust and revenue with existing clients".…
September 11, 2023
What are the legalities of using AI for agencies?
Many agencies are using generative AI tools but some are concerned about: Client confidentiality i.e.…
May 11, 2023
How a copywriting agency is embracing generative AI
Agencies use generative AI tools to make internal workflow more efficient and teams more productive.…