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How to conduct a performance review: A guide for Account Directors

By May 12, 2015 No Comments


If you’re new to the role of Account Director and are managing people for the first time, at some point you will be required to carry out a performance review with one of your team. A review, if conducted in the wrong way can be hugely demotivating but get it right and it will encourage your team to shine.

This guide includes a performance review template (for an Account Manager role), a step-by-step guide to carrying out the performance review, some common ‘do’s and don’ts’ as well as some additional bite-sized chunks of information from different sources you can digest quickly.


Don’t leave the performance review to chance, you only have one chance to get it right. This 11-page guide is a quick and easy way for you to prepare yourself and reduce the risk of getting it wrong and demotivating your report.