Account Management Skills began as an idea to fill a gap in the market. That gap was that many of our industry peers, account managers in agencies, were winging it.
By winging I mean they hadn’t had access to any formal personal development or ‘soft’ skills training. Training like client management, sales, presentation skills, strategic thinking, business growth, etc.
So a group of us got together to change that. Our team have worked in agency account management at different levels most of our careers; from Account Executives to Managing Directors and agency owners.
We know how tough it can be to be on the ‘front line’ with clients without really having any kind of strategy or roadmap to follow. Sometimes it can feel a bit like being thrown to the lions. On the flip side it can be an exciting, fulfilling and rewarding role to have full of variety and autonomy.