Lost another pitch? Maybe it’s time to look at your agency’s profitability and how you add value.

Creative agency profit margins 9.9% According to Sarah Golding, Institute of Practitioners in Advertising’s Chairman at a 2017 Business Growth conference in London, the average profit margin for the top 50 creative agencies in the UK is 9.9%. Yes you read that correctly. 9.9%! And that’s the lowest it’s been since 2003. What you can […]

Continue reading >>