The answer is questions…..

Are you struggling to connect with your prospect or client? Feeling like you don’t have much in common and your attempts at rapport building fallen flat?

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Are you still charging by the hour?

In July 2014 the IPA (Institute of Practitioners in Advertising) ran a workshop attended by marketing clients, agencies and procurement to talk about how agencies are compensated. You can read all the results and highlights from the day here. One of the stand out presentations came from Tim Williams from Ignition Consulting Group who provided […]

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