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JENNY, THE TEAM AND THE PROGRAMMES

About Us

How sales training changed everything

After over two decades in agency account management (and a few years client-side in marketing for an international airline and a pharmaceutical company in Barcelona, Spain) I finally received sales training – and it changed everything.

I realised that selling isn’t about pressure or persuasion. It’s about curiosity, empathy and helping clients achieve their business goals.

That shift - from servicer to commercial advisor - is what inspired me to start Account Management Skills (AMS) in 2016.

We help agency account managers think and act more like business partners.

AMS empowers client service professionals to not only retain their clients by strengthening the relationship but to grow their accounts with confidence.

Through our flagship Account Accelerator™ programme, we help client leads responsible for account growth with strategies, skills and a repeatable process - without feeling “salesy” (which is something often what holds people back).

AI-powered tools to boost strategy without losing the human touch.

Our training combines proven consultancy techniques with AI-enabled tools that make strategic thinking sharper and faster.

The goal isn’t to replace human connection it’s to free up time for what really matters: building stronger relationships, spotting opportunities and driving measurable growth.

Account Accelerator™

We believe in practical transformation, not theory.

The 3 pillars of predictable client growth

The Account Accelerator™ programme is built around three pillars that create lasting impact:

Pillar 1

Commercial Clarity

Your strategy for account growth

This is about focusing time and energy on the right clients, understanding their world and how that aligns with your agency’s commercial goals. You’ll reduce churn, strengthen margins and stop chasing low-fit accounts. When the team knows where growth should come from - and how to spot it - forecasting becomes clearer and opportunities don’t get missed in delivery mode.

Pillar 2

Consultancy Capability

Your skills for account growth

This is about embedding a consistent, team-wide approach to account growth so it doesn’t rely on one or two individuals. The skills, behaviours and systems become part of your internal playbook. That gives you a stronger forecast, a better client experience and a more resilient agency. Growth stops being ad hoc and starts becoming expected.

Pillar 3

Cultural Continuity

Your repeatable agency process for account growth

This is where account managers build confidence in growth conversations. Using behavioural science and practical tools we show them how to ask better questions, suggest ideas and handle commercial moments without feeling like they’re ‘selling’. As trust builds, they shift from reactive doers to valued advisors so growth becomes part of the conversation and not a separate task.

Over a thousand account managers have used these principles to improve client retention, strengthen relationships and make growth more predictable for their agencies.

Schedule a call

Agencies we’ve worked with

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  • Google logo with a white 'g' on an orange background.
  • Logo of Aspect featuring a stylized purple pyramid and the company name below
  • Colorful abstract symbols representing the word 'Earthware' with the text written below.
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  • Havas Life logo with red
  • Design of three abstract shapes with concentric circles and a grid-like pattern on an orange background.
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  • Slack logo with a white stylized letter 'S' on a black background
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The people behind the programmes

Led by Jenny Plant and supported by an experienced team

AMS is led by Jenny Plant and supported by an experienced team who share the same mission: helping agencies future-proof their client relationships.

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Jenny Plant

Founder and lead trainer

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Alison Reay-Jones

Business Support Manager

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Jackie Harris

Our accredited trainer

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Gerry Crawford

Our accredited trainer

Jenny Plant

Podcast host, speaker, trainer and workshop facilitator

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Jenny also hosts the ‘Creative Agency Account Manager’ podcast, where she interviews agency leaders and client relationship experts on how account managers can develop an entrepreneurial mindset in their role so they can show up as a commercially aware advisor to their clients rather than reactive order takers.

She is regularly invited to speak at global events and deliver workshops for top-performing agencies..

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  • Two people sitting on sofas having a podcast interview, microphones in front of them, a woman on the left with a book, a man on the right with glasses, a large screen behind them displaying a podcast graphic with a woman, text reading "creative agency ACCOUNT MANAGER podcast hosted by JENNY PLANT."
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BOOK A CALL TO REVIEW YOUR CLIENT GROWTH APPROACH

Ready to future-proof your client relationships?

From team structure to commercial confidence to how you manage and grow accounts - this call gives you space to step back, assess what’s working and see how other agencies are approaching the same challenges.

Book a call