podcast
Creative Agency Account Manager
Real conversations. Practical insights. No fluff.
Hosted by Jenny Plant, this podcast is for client-facing agency professionals who want to go beyond delivery and become commercially aware advisors to their clients.
Each episode dives into what it really takes to build stronger client relationships, uncover new growth opportunities and navigate the tricky, fascinating world of creative agency account management.
Real voices. Real lessons.
You’ll hear candid interviews with agency leaders, account directors and industry experts - all sharing hard-won lessons and strategies you can put into action immediately.
If you’re responsible for retaining and growing client business, this podcast will help you:
Add more value to your clients’ businesses
Lead more strategic conversations
Build confidence in commercial and consultative skills
Drive predictable growth for your agency
Keep on top of agency industry trends and changes
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This episode is for anyone in agency new business or running sales.My guest is Ryan Hall, Founder of Friday Solved, where he helps agencies build scalable and sustainable sales engines.
If you've been watching AI reshape the marketing landscape and wondering what it really means for agencies, this conversation is going to be particularly interesting for you.
This episode is going to be really useful if your agency has started using AI tools or if your team are experimenting with AI note-takers, ChatGPT, or generative image tools and you want to make sure you’re staying legally safe, compliant and transparent with your clients.
In this special compilation episode, Jenny Plant revisits standout moments from her conversations with leading voices in the agency world about how AI is transforming agencies and agency account management.
This episode will be really valuable if you're an agency account manager or an owner working with charities, nonprofits or mission driven brands, or if you're just curious about how the social impact sector operates differently and what account managers can learn from it.
This episode is going to be particularly useful if you want to understand how to engage with your client’s marketing procurement department and understand the world through their eyes when selecting an agency to work with
In this episode, Jenny Plant discusses how account managers can remain indispensable in the face of AI's transformative impact on marketing.
This episode continues our theme of AI integration into the agency business operations. My guest is Heather Murray, a generative AI expert, Top 5 MarTech influencer globally, international speaker and Founder of AI for Non-Techies (award-winning AI training and learning hub).
I'm chatting with Steve Guberman. With over 25 years in the creative, marketing, advertising, and public relations industry, including a decade spent running and eventually selling his own successful agency, Steve now channels his expertise into coaching agency owners.
I'm chatting to Brett Harned, a consultant, coach, and author with 20+ years of experience leading digital and creative teams. He helps organisations solve people, process, and culture challenges with a strategic, human-centred approach.
Welcome to episode 140, with Laura Smales, Client Services Director at Creative search marketing agency, Rise At Seven. This episode is going to be particularly interesting if you are a CSD in an agency and curious how another one operates.
My guest is Blair Enns - a globally recognised author, speaker and the founder of Win Without Pitching, a sales training company that has transformed how creative professionals position and sell their expertise.
If you’re managing client relationships - or leading others who do - this episode is packed with practical advice.I’m joined by David C. Baker, widely regarded as "the expert's expert" in the marketing agency world.
If you’ve ever wondered when’s the right time to introduce an account manager role into your agency - or how that change might impact the way you serve clients - this episode is for you.
We’re talking about a topic that’s becoming a real game-changer for creative agencies — the power of personal branding and employee-generated content.If you're an account manager, this one's especially for you. Clients are increasingly choosing to work with people, not just businesses.
More and more agencies are choosing to stay lean, move faster, and build businesses that are not just profitable - but more human. Carl Smith leads The Bureau, a community that connects and supports agency leaders.
I spoke to Kevin Gibbons, founding director of Re:signal, a specialist ecommerce SEO agency, driving organic search growth for clients.
I'm chatting with Founder of G3NR8, Tom Head, about how AI is impacting business. G3NR8 is a consultancy for a new age, innovating business with AI.
Agencies are experts in the field of marketing and are always focused on our clients’ marketing success. But how often do we seek an external perspective on how we are marketing our own agency services?
If you are a healthcare communications agency owner and you're looking to stay ahead in the ever-evolving world of pharmaceutical marketing, then this episode on GenAI is for you.
I’m joined by Leadership Coach and People & Culture Consultant, Theresa Carter. Agencies are people businesses, so it's essential to the success of the agency to attract and recruit the right people with the right skills for the right roles.
Jenny breaks down the three key areas to focus on if you want to maximise the growth of your existing agency client accounts in 2025
Thank you for listening to the Creative Agency Account Manager podcast in 2024. Looking back at this year, I’ve been reflecting on the superb guests I’ve had on the show. I thought I’d select a handful of soundbites from this year’s podcast episodes to share with you.
In this episode, I chat to Brian Jacobs (Founder, BJ&A) and Crispin Reed (Founder, Skyscraper Consulting) about what’s wrong with the advertising industry.
Have you ever considered contacting your old clients to see if they’d like to work with you again? If not this podcast episode may change your mind.
Listen in if you don’t currently have a client services team and you're perhaps thinking about having one, or your client services function isn't performing as you'd like it to and you're exploring options for perhaps bringing in a head of department.
If you’re trying to work out how to integrate AI into your agency without losing the human side of what you do, this conversation will help.