Build a more entrepreneurial mindset in your account management team and accelerate account growth by harnessing the power of AI.

Many agencies want more revenue from existing clients, but don’t yet have a simple, shared way of making that happen. In 60 minutes, you’ll see a practical framework for client-centric account growth, how to build on “doing great work” so it also drives growth, and some small shifts in structure, expectations and culture that help your team grow accounts confidently without feeling pushy.

From order taker to trusted advisor. This session shows you how to maximise account growth and build a repeatable rhythm of proactive, commercially-minded conversations with models and actions.

From order taker to trusted advisor. This session shows you how to maximise account growth and build a repeatable rhythm of proactive, commercially-minded conversations with models and actions.