Blog
Practical, straight-talking advice for agency account managers who want to retain client relationships and grow accounts.
Expect clear frameworks, real examples and simple tools you can put to work immediately - from running tighter client meetings and QBRs, to spotting growth opportunities and handling tricky conversations.
3 things to check in your biggest agency accounts
This week I ran three account growth workshops with agency teams – all very different types of agencies but some common themes came up. Here are a few scenarios and takeaways that sparked great conversations – and might be worth a nudge for you or your team
How an in-house AI Strategist supports client experience, with Meg Pescio and Tom Duffy
If you’re trying to work out how to integrate AI into your agency without losing the human side of what you do, this conversation will help.
How to build an agency sales engine, with Ryan Hall
This episode is for anyone in agency new business or running sales.My guest is Ryan Hall, Founder of Friday Solved, where he helps agencies build scalable and sustainable sales engines.
Rebuilding the agency model for the AI era, with Roy Murphy
If you've been watching AI reshape the marketing landscape and wondering what it really means for agencies, this conversation is going to be particularly interesting for you.
How to stay legally safe when using AI in your agency, with Ryan Lisk and Kay Yung
This episode is going to be really useful if your agency has started using AI tools or if your team are experimenting with AI note-takers, ChatGPT, or generative image tools and you want to make sure you’re staying legally safe, compliant and transparent with your clients.
How agencies are adopting AI and what's coming next – a compilation of expert guest insights
In this special compilation episode, Jenny Plant revisits standout moments from her conversations with leading voices in the agency world about how AI is transforming agencies and agency account management.
Account management in the Nonprofit sector, with Lauren Jones
This episode will be really valuable if you're an agency account manager or an owner working with charities, nonprofits or mission driven brands, or if you're just curious about how the social impact sector operates differently and what account managers can learn from it.
What your client’s Procurement team wants: insights and strategies, with Tina Fegent
This episode is going to be particularly useful if you want to understand how to engage with your client’s marketing procurement department and understand the world through their eyes when selecting an agency to work with
4 Ps of AI-enabled account management, with Jenny Plant
In this episode, Jenny Plant discusses how account managers can remain indispensable in the face of AI's transformative impact on marketing.
Practical AI for Non-Techie Agency Leaders, with Heather Murray
This episode continues our theme of AI integration into the agency business operations. My guest is Heather Murray, a generative AI expert, Top 5 MarTech influencer globally, international speaker and Founder of AI for Non-Techies (award-winning AI training and learning hub).
Mastering agency niching: How to boost your pipeline and navigate AI, with Steve Guberman
I'm chatting with Steve Guberman. With over 25 years in the creative, marketing, advertising, and public relations industry, including a decade spent running and eventually selling his own successful agency, Steve now channels his expertise into coaching agency owners.
The Case for Splitting Account Management & Project Management, with Brett Harned
I'm chatting to Brett Harned, a consultant, coach, and author with 20+ years of experience leading digital and creative teams. He helps organisations solve people, process, and culture challenges with a strategic, human-centred approach.
Inside Client Services: A CSD's Take on Global Expansion, with Laura Smales
Welcome to episode 140, with Laura Smales, Client Services Director at Creative search marketing agency, Rise At Seven. This episode is going to be particularly interesting if you are a CSD in an agency and curious how another one operates.