Account growth tips for agency account managers

Welcome to Episode 63.  A few months ago, I was invited to chat to Kap Chatfield from Rveal media about my podcast.

During that interview, he grilled me not only about why I have the podcast, but he also asked me to share some tips for how to retain and grow client business. I thought it might be valuable to share the interview with you, if you haven't listened to it already, because we talked about:

  • the number one problem agencies have with account growth

  • ideas for how to address account growth problems

  • what holds agencies back from growing accounts

  • why quarterly strategy sessions are useful tips for understanding your client's business

  • how to be more valuable to your clients as an account manager

  • and how to be seen more like an advisor than an order taker.

Jenny Plant

This article was written by Jenny Plant is the founder of Account Management Skills and a straight-talking coach for agency account managers, focused on practical tools to help you retain client relationships and grow your accounts.

Jenny is also a podcast host, speaker, trainer and workshop facilitator.

https://accountmanagementskills.com/
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Is your client's marketing fit for purpose?, with Nicky Parker

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Five red flag moments for agency account managers, with Jenny Plant