Account growth tips for agency account managers
Welcome to Episode 63. A few months ago, I was invited to chat to Kap Chatfield from Rveal media about my podcast.
During that interview, he grilled me not only about why I have the podcast, but he also asked me to share some tips for how to retain and grow client business. I thought it might be valuable to share the interview with you, if you haven't listened to it already, because we talked about:
the number one problem agencies have with account growth
ideas for how to address account growth problems
what holds agencies back from growing accounts
why quarterly strategy sessions are useful tips for understanding your client's business
how to be more valuable to your clients as an account manager
and how to be seen more like an advisor than an order taker.