Bonus ep. 1 of 5: Why your account managers need entrepreneurial skills (and how this will grow your agency)

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Welcome to the first in a series of five bonus podcast episodes. I've created this podcast mini series to show you how you can develop an entrepreneurial mindset in your agency account managers, so they can:
- help increase the lifetime value of clients
- generate more referrals
- help you maintain a healthy sales pipeline

In this first short episode, I'll be tacking the 'elephant in the room'. Why do you feel your account managers are not spotting those growth opportunities?

And over the next four episodes, I'll then be looking at the key qualities for entrepreneurially-minded account managers.

By the way, everything I'll share in this podcast series is covered in my Account Accelerator programme and ultimately it's designed to build an entrepreneurial mindset in account management. You can read more about the programme here.

Or if you'd like to have a conversation about how I could potentially help your account managers, please email me jenny@accountmanagementskills.com. Let's have a chat and see if this might be suitable for you or members of your team.[/vc_column_text][/vc_column][/vc_row]

Jenny Plant

This article was written by Jenny Plant is the founder of Account Management Skills and a straight-talking coach for agency account managers, focused on practical tools to help you retain client relationships and grow your accounts.

Jenny is also a podcast host, speaker, trainer and workshop facilitator.

https://accountmanagementskills.com/
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Bonus episode 2 of 5: From 'order taker' to trusted advisor - raising the value of your account managers (and why it's vital)

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How creative, strategy and account management work together in an agency, with Free Partners