How agencies are adopting AI and what's coming next – a compilation of expert guest insights
Welcome to episode 147. In this special compilation episode, Jenny Plant revisits standout moments from her conversations with leading voices in the agency world about how AI is transforming agencies and agency account management.
With change accelerating and clients already asking tough questions, this episode brings together practical frameworks, provocative thinking and real-world use cases that can help agency owners and account managers lead the AI conversation rather than follow it.
Across five key themes – from industry-wide disruption and agency adoption, to shifts in search, pricing models and client expectations – you’ll hear from strategists, pricing experts, consultants and AI practitioners on what’s working, what’s changing, and what to prioritise next.
If you want a sharper perspective on AI’s role in agency growth, this is your starting point.If you'd like to listen the full episodes for each clip, you can find them here
Tim Williams - Why Time Based Pricing Doesn't Work for Agencies
Blair Enns - Conversations not presentations - mastering sales
Brett Harned - The Case for Splitting Account Management and Project Management
Brian Kessman - How to productise your agency's value
Steve Guberman - Mastering Agency Niching with AI
Laura Smales - Inside Client Services - A CSDs take on Global Expansion
David C Baker - Why Account Management Deserves More Respect
Carl Smith - Smaller, Faster, More Human - the Future of AgenciesHeather Murray Practical AI for Non Techie Agency Leaders
Tina Fegent - What your Client's Procuremt Team Wants - insights & strategies
Kevin Gibbons - The Impacy of AI on SEO Agencies
Tom Head - The AI Business Consultancy
If you’d like to see how ready you are to use AI in your client management role, I’ve put together a free AI readiness quiz. It takes about three to five minutes. You’ll get a tailored report with tips for how to start integrating AI into your workflows for client retention and growth. You can do that here.
