How GenAI is transforming pharma marketing and healthcare communications, with Kate Eversole and Jonathan Gwillim

Welcome to episode 131. If you are a healthcare communications agency owner, or an account manager working in healthcare communications, and you're looking to stay ahead in the ever-evolving world of pharmaceutical marketing, then this episode is for you.I'm joined in the studio by Jonathan Gwillim and Kate Eversole from PharmaBrands. They are the organisers of the upcoming Age of AI Europe event, which, if you're listening or watching this at the beginning of 2025, is happening on March 4th in London.This is Europe's leading conference in GenAI in healthcare marketing and it features expert speakers from companies like Google, AstraZeneca, Novartis, ITV, Novo, Nordisk, Boehringer, Ingelheim and many more. In this episode, Jonathan and Kate share of insights about how healthcare agencies and their clients are using GenAI right now.They also share how creative directors feel about Gen AI's impact on the industry, and Kate also shares practical steps you can take as an account manager to confidently embrace AI in your role and some tips for having conversations with your clients.You can connect with Kate and Jonathan via LinkedIn:Kate EversoleJonathan GwillimThere were several resources and links mentioned in our recording: The Age of AI event, March 4, LondonPharmaBrands report on AI literacyFree webinar on Gen AI 101Klick and Guardrail referenceRecommended newsletter from Klick on all things health marketingSyneos Health reference& their trends reportPfizer and Publicis referenceSanofi referenceNovo Nordisk referenceAI driven Video - Cires 21Text to speech leader - Eleven labsGreat content on marketing AI - Marketing AI instituteTool to reduce meetings - Loom