Blog
Practical, straight-talking advice for agency account managers who want to retain client relationships and grow accounts.
Expect clear frameworks, real examples and simple tools you can put to work immediately - from running tighter client meetings and QBRs, to spotting growth opportunities and handling tricky conversations.
What account managers can learn from the science of listening, with Dr Laura Janusik, Ph.D., M.B.A.CLP
This episode is for you, if you're interested in improving your listening. You're going to learn why listening is a strategy and not skill; the only way we can tell if someone's listening to us, which I found really fascinating; some great tips for training yourself to listen better; and also why there are four listening habits, and how you can assess which listening dominance you have, and how that can help you connect better with others.
How to use the power of 'surgical empathy' with your clients, with Dr Mark Goulston
This episode's for you if you are looking to create more rapport with your clients and build trust. Dr Mark Goulston explains why empathy is so powerful and why people are afraid to empathise in business.
An agency leader's guide to account management, with David C Baker
Today's episode was a real treat. For me, I have the pleasure of talking to David C. Baker, who is a legend in the agency world. We discussed everything to do with account management, including why David thinks the account management role is the most difficult role in the whole agency.
Why 98% of online ads don't work - and what to do about it, with Martin Lucas
In this episode Martin Lucas, Mathematical Psychologist and Founder of the company Gap In the Matrix is about to blow the lid off many of the sacred cows in the agency world.
How to be a strategic account manager in the creative industry, with Andy Young & Laura Cohen
Andy Young and Laura Cohen are both strategic account managers for Skeleton Productions, a full service agency specialising in video production.In this chat, they share some brilliant tips and ideas for account managers who want to enhance their account management skills.
Exceptional leadership and managing difficult conversations, with Nadine Powrie
This episode is for you if you're an agency leader or you're managing a team.My guest is a good friend of mine Nadine Powrie who is an executive leadership coach and workplace mediator who specialises in helping people have difficult conversations.
How to be a great agency account director, with Sarah Deakin & Ruby Beagan
This episode is particularly useful for you if you are working as account manager in a creative agency and aspire to be an account director. It's also useful if you're already an agency account director and are looking for some ideas and learnings from other account directors in the creative industry to apply in your role.
How to create a high performing agency team culture, with Alison Coward
This episode is for you if you're responsible for an agency team and you want the team to be working together more collaboratively.
The account management skills you need to develop existing client business, with Jenny Plant
In this solo episode I talk through the four steps of the client value ladder and the skills you need to deliver value at every level.
How to avoid stress and burnout in an agency environment, with Louisa Pau
Louisa Pau has a powerful message for you if you are working in an agency. She successfully built and sold her healthcare communications agency Woolley Pau in 2012 but her health suffered as a result and she ended up hospitalised.
Secrets of highly effective agency leaders with Spencer Gallagher
In this episode I'm delighted to have as my guest Spencer Gallagher who took time out of working on the second edition of his best selling book, Agencynomics, which he co-wrote with his partner Peter Hoole, to share his thoughts on agency leadership and client management.