Inside Client Services: A CSD's Take on Global Expansion, with Laura Smales

Podcast
Written By Jenny Plant

Welcome to episode 140, with Laura Smales, Client Services Director at Creative search marketing agency, Rise At Seven.

This episode is going to be particularly interesting if you are a CSD in an agency and curious how another one operates.

Here’s what we covered in this episode:

  • How Rise at Seven differentiates themselves from other agencies

  • Why Laura and her client service team prioritise solving the client’s biggest business challenge and how her team works with their internal craft and strategy team

  • Laura also shares how the agency won over global clients and have extended their global footprint beyond the UK market to Europe and the US

  • A walk through their proprietary AI-driven methodologies and tools they use to help get clients the demand or discoverability they want

  • Laura’s practical tips for what makes a superb account manager in this AI-driven world and how to build trust and relationship stickiness with your clients

Do reach out to her on LinkedIn, if you’re keen to learn more about how Rise At Seven is shaping global agency-client partnerships.

Jenny Plant

This article was written by Jenny Plant is the founder of Account Management Skills and a straight-talking coach for agency account managers, focused on practical tools to help you retain client relationships and grow your accounts.

Jenny is also a podcast host, speaker, trainer and workshop facilitator.

https://accountmanagementskills.com/
Previous

The Case for Splitting Account Management & Project Management, with Brett Harned
Next

Why clients 'bypass' account managers - and how to fix it