The Case for Splitting Account Management & Project Management, with Brett Harned
Welcome to episode 141. I'm chatting to Brett Harned, a consultant, coach, and author with 20+ years of experience leading digital and creative teams. He helps organisations solve people, process, and culture challenges with a strategic, human-centred approach. A longtime voice in the PM community, Brett founded the Digital PM Summit, wrote Project Management for Humans, and shares practical insights at BrettHarned.com.
If you've ever wondered whether account management and project management should be separate roles in your agency, or maybe how AI might be reshaping both of these roles, then this episode is going to be packed with insights for you.
We talk about:
what makes a successful hybrid AM-PM and why it's so hard to find one
the structure and support needed to make hybrid roles work
how to start separating AM and PM roles without blowing up your team or your client relationships
what agencies need to do now to adapt to AI
the project-based future of our industry
and why focusing on people not just process or tools is the secret to great project delivery.
You can connect with Brett via LinkedIn
Visit his websites:
And read his book - Project Management for Humans
