Mastering agency niching: How to boost your pipeline and navigate AI, with Steve Guberman

Podcast
Written By Jenny Plant

Welcome to Episode 142. I'm chatting with Steve Guberman.

With over 25 years in the creative, marketing, advertising, and public relations industry, including a decade spent running and eventually selling his own successful agency, Steve now channels his expertise into coaching agency owners.

As the founder of Agency Outsight, Steve helps owners unearth their challenges, define their goals, and conquer them all, enabling them to build and run the agency of their dreams.

During this chat, we cover the biggest challenges agency owners are facing today, namely:

  • pipeline pressures

  • the impact of AI

  • the hot topic of niching

  • why strong account management remains key to the growth and longevity of your client relationships

  • the powerful impact of humility and empathy in agency leadership

  • and practical advice on initiating meaningful conversations to re-engage with your clients.

You can connect with Steve Guberman via LinkedIn: https://www.linkedin.com/in/agencycoach/ or https://www.linkedin.com/company/agency-outsight/

And find more information on the Agency Outsight website: https://www.agencyoutsight.com/

and podcast: https://www.agencyoutsight.com/podcast/

Jenny Plant

This article was written by Jenny Plant is the founder of Account Management Skills and a straight-talking coach for agency account managers, focused on practical tools to help you retain client relationships and grow your accounts.

Jenny is also a podcast host, speaker, trainer and workshop facilitator.

https://accountmanagementskills.com/
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The Case for Splitting Account Management & Project Management, with Brett Harned