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Practical, straight-talking advice for agency account managers who want to retain client relationships and grow accounts.
Expect clear frameworks, real examples and simple tools you can put to work immediately - from running tighter client meetings and QBRs, to spotting growth opportunities and handling tricky conversations.
How to grow existing business by asking great questions
If you’d like to grow your account but not sure where to start, this book will help you step by step in the cross-selling process. You’ll have a template for how to approach a client and sell by