Blog
Practical, straight-talking advice for agency account managers who want to retain client relationships and grow accounts.
Expect clear frameworks, real examples and simple tools you can put to work immediately - from running tighter client meetings and QBRs, to spotting growth opportunities and handling tricky conversations.
The job title fudge: Hiring agency account managers is like the wild west
Hiring an agency account manager can feel like walking through a minefield in flip flops.
Strategic account review outline PPT template
What have you done to help your client reach their objectives? What have been the successes while managing the account? What were the challenges?
Account handlers guide to prioritizing clients and focussing time
You'll find the presentation has five key sections, each with a group exercise to ensure the session is very interactive
How to grow existing business by asking great questions
If you’d like to grow your account but not sure where to start, this book will help you step by step in the cross-selling process. You’ll have a template for how to approach a client and sell by
How to conduct a performance review: A guide for Account Directors
If you're new to the role of Account Director and are managing people for the first time, at some point you will be required to carry out a performance