Blog
Practical, straight-talking advice for agency account managers who want to retain client relationships and grow accounts.
Expect clear frameworks, real examples and simple tools you can put to work immediately - from running tighter client meetings and QBRs, to spotting growth opportunities and handling tricky conversations.
Four account growth considerations for agencies, with Jenny Plant
Welcome to Episode 68, a solo episode in which I talk about four key considerations you can make within your creative agency, as an account manager, to boost your account growth.
Five red flag moments for agency account managers, with Jenny Plant
I believe there are a few 'red flag moments' that every agency account manager needs to be aware of, and look out for. These are, essentially, points in the relationship where your client relationship is at risk, and the account is at risk.
How to navigate people and culture issues for agency leaders, with Sarah Brewster
This episode is about people and culture in a creative agency. It's particularly relevant if you're an independent agency owner because my expert guest, Sarah Brewster, Managing Director of Fresh Seed talks to me about why attracting and retaining staff is the biggest challenge in the industry at the moment.
Account management tips from a global ad agency Account Director, with Faizan Ali
Welcome to Episode 58. This episode is for you if you're wondering how an Account Director in an international network agency operates, and how they lead a team.Faizan Ali is an account director at VMLY&R.
How to pitch to procurement, with Jessica Bowler and Iris Gatzweiler
I spoke to Jessica Bowler and Iris Gatzweiler, two senior procurement clients who shared some insights into the pitching process. It's particularly useful for you if you want to know why clients typically pitch out for business, procurement’s role in the whole pitching process, how the brief is developed and some insight into how the final decision is made.
