Training webinar on Zoom delivered by Jenny Plant, as part of the Alliance of Independent Agencies’ calendar of training events.

Many agencies want more revenue from existing clients, but don’t yet have a simple, shared way of making that happen. In 60 minutes, you’ll see a practical framework for client-centric account growth, how to build on “doing great work” so it also drives growth, and some small shifts in structure, expectations and culture that help your team grow accounts confidently without feeling pushy.

YOU WILL LEARN

• How “great service” supports retention, and what else helps it translate into growth

• The three levers of client-centric account growth: commercial clarity, consultancy capability and cultural continuity

• How to distinguish “growth” clients from “maintenance” clients and focus your team’s effort in the right place

• How to help clients experience your team as trusted advisers, not just delivery partners

• Simple examples of how other agencies have embedded a repeatable account growth process

DELEGATE LEVEL

Agency owners and senior leaders who want more predictable growth from existing clients and who’d like to support their account managers to think and act more commercially.

To find out more and book a place (prices vary depending on level of membership), use the button below to visit the Alliance of Independent Agencies’ website .