CONFIDENT ACCOUNT MANAGEMENT
Grow the clients you already have. As a team.
Your biggest growth opportunity is already in your client base.
If you're not sure what's getting in the way - or whether your team is ready to act on it - start with the diagnostic session. If you already know you want training, go straight to the programmes.
Ideas and support for entrepreneurial account managers
Sign up for (almost) weekly:
• Practical tips for becoming a commercially aware client advisor
• Insights from agency industry leaders, strategists and podcast guests
• Trends shaping the marketing services industry and what they mean for your role
• Early access to training, events and behind-the-scenes updates
Not sure where to start?
Two types of agency come to Account Management Skill. Here's how to find the right entry point for you.
FOR AGENCY OWNERS
Start with the 90-minute diagnostic session
If you're carrying the key client relationships yourself, or you can see growth in the existing base but the team can't seem to act on it — this is where to start. You'll walk away with a written diagnosis and a clear next step. £1,500 +VAT ($2,000).
FOR TRAINING-READY TEAMS
Ready to build capability across your team?
Three programmes. One for individual account managers, one for whole agency teams, and a flagship 12-week cohort for ambitious client leads. See which one fits where you are.
WHY IT WORKS
Why skills training alone won’t fix it
Account growth isn't just a skills problem. It's a structural one. The Account Accelerator™ is built around three interdependent levers — all three are needed, or the whole thing falls over.
Consultancy Capability
Which clients to focus on, what opportunity looks like and what success means commercially.
Cultural Continuity
The ability to have business-level conversations, spot opportunities and ask for referrals without it feeling like a pitch.
Commercial Clarity
Account growth built into how your agency operates — not dependent on a few motivated individuals having a good month.
Our Programmes
Account Management Skills Training
Each programme meets your team where they are and takes them where you need them to be.
-
Account Accelerator™
The flagship 12-week programme for ambitious client leads.
Turn account managers into confident, strategic growth partners using AI-enabled tools and real-world coaching.
-
Account Booster
Tailored group training for your whole agency team.
A one-week, high-impact training programme combining group workshops, pre- and post-assessments and one-on-one coaching to embed proactive, consultative client growth habits.
-
Account Kickstarter
Online, self-directed learning for new or developing account managers.
Gain the essential skills to confidently retain and grow client accounts. Includes a practical “AI for Account Managers” bonus module.
What agencies say
“We landed a $200k project from an existing client - thanks to the Account Accelerator™
— Kayla Levasseur,
Senior Account Executive, Echo Delta
“Our account managers are more proactive about asking for referrals and presenting new ideas to clients”
— Richard Long,
Director of Strategy & Communications, Earthware
“The whole team is thinking differently about their relationships - identifying and escalating opportunities much more proactively.”
- Ann Melinger,
Chief Executive officer, bink.
book a discovery call
Let’s find the right fit for your agency
I’m Jenny Plant, founder of Account Management Skills.
I believe every account manager deserves to feel confident leading commercial conversations - without feeling “salesy.”
If you’re considering training or coaching for you or your team, book a 20-minute discovery call with me for a no obligation chat about your unique situation.
Hosted by Jenny Plant, this podcast is for you if you are managing day to day client relationships in a creative agency.
The aim of the podcast is to share insights and tips to help you add more value to the client’s business, strengthen your relationships with your clients, develop your skills in account management and grow your agency’s business.
Listen on:
podcast
Creative Agency Account Manager Podcast
The latest episode
Latest on the Blog
our free 3 min AI readiness quiz
How AI-ready is your account management team?
Find out in 5 minutes with our free quiz - and discover where your biggest growth opportunities lie.
