uk-accredited training and mentoring for agency account handlers

helping creative agencies retain clients and increase lifetime customer value

sign-up for free account management training and bespoke career support

Wherever you are in your agency account management journey, we have a training solution. Our approach includes in-house workshops with monthly accountability coaching to help you implement the learnings, online courses, 1:1 coaching, bespoke consultancy and downloadable templates..

choose which profile best reflects your training needs

transform yourself

I want to improve my skills.

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account management skills.

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develop your team

My team need skills to grow our accounts.

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growth model.

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grow your business

I want to grow agency revenue.

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audit questions.

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I would recommend this course to anyone with a solid couple of years experience in account management, looking to develop their skills and begin to grow their client accounts in a structured, well-managed way. Excellent practical tips provided and an incredibly informative day. Thanks very much Jenny!

– Emma WalkerAccount Director, RFA Advertising & Marketing

Amazing course, without being overly positive I think it has completely changed my role. It has given structure and tools on how to do something quite scary and ultimately given me more confidence.

Cecile CharrieProject Director, Emotive

The Account Management Skills approach helped Skin and Blister secure the pitch opportunity for a launch campaign with a large pharmaceutical company. We went on to win the business, so there has been a very real ROI for our agency.

Fiona EdwardsFounder & MD, Skin + Blister

I really enjoyed this course, I’ve learnt a lot about client development and feel that this course has back up ideas I have for my team. I feel refreshed and ready to rock tomorrow!

Holly BrownSodexo

This site is for you if you are working in the creative or promotional communications industry and are looking to improve your client management skills.  We offer a range of off the shelf agency training courses as well as tailoring the content to your specific needs.

We’ve delivered ad agency training courses to some of the most well known agency network groups such as Publicis, Havas and WPP so we are well positioned to share the processes, systems and templates used by big agencies to help small ad agencies who are scaling up and are looking to systemise the way they work as they take on more client facing staff.

We regularly provide promotions agency training for members of the Institute of Promotional Marketing and frequently have PR agency account managers attend our training courses too.

In fact the soft skills you develop as a result of learning the powerful client management techniques and strategies are relevant for any service based industry but are specific to marketing-related agencies because our training team all come from this world.

We’re also lucky enough to have experience with the healthcare niche, which means that many healthcare communications agencies have sent their account team along to our training days via the Pharmaceutical Marketing Society.

Some of the benefits of attending our training courses include; increased confidence when dealing with your clients, positioning yourself as bringing additional value to your client’s business, improved commercial understanding of how the agency works, ability to think strategically about growing your current agency accounts, having a systematic approach to asking intelligent questions that lead to revenue-generating projects, delivering impactful presentations and pitches that knock the client’s socks off and make sure you win the work, adding value at every touch point with the client,  ensuring the client doesn’t look for any other partner to work with because they are delighted with your work and lots more.

Your title may not actually be ‘account manager’ but you are managing clients and want to ensure that your relationship flourishes and you avoid some of the typical pitfalls of client service namely missing out on opportunities to gather information, identify issues and challenges or gaps in your client’s knowledge that your products and services can satisfy.

To be seen as a valuable agency partner you need to be pro-actively managing the client account on a regular basis and understand the importance of treating the relationship as you would any other. Focussing on relationship building will ensure the trust grows between you and your client and this will help secure the account for the longer term.

We welcome the opportunity of discussing your training needs in more detail with you. Please drop me a line at