If you’re developing account managers, don’t treat soft skills as personality traits. Treat them as behaviours that can be practised.

Practise the moment you ask for the referral. Practise the wording that raises the out-of-scope CRO issue without sounding salesy. Practise the Friday scope creep conversation without wobbling or being defensive. Practise how you support your point of contact in a room full of seniors, while still leading the conversation.

That’s the human work around the work. And it’s where a lot of account growth lives.

We’re looking at the agency’s engine room - operations. And how getting the fundamentals right can improve profitability, reduce chaos and set you up for better use of automation and AI..

This chat will be particularly interesting for you if you’re an agency owner or account manager who has to work with marketing procurement (especially in pharma / biotech industry).

I’m joined by Richard Coope from Brightful, who helps large, complex organisations fix the brand, digital and cultural bottlenecks that block content and slow down campaigns, using AI-enabled workflows and marketing automation.

I’m chatting again with my go-to guru for the now, next and future of the agency business model, Spencer Gallagher. In this conversation, we really dig into what transforming with AI means in practice for you as an agency leader or account manager.

This week I ran three account growth workshops with agency teams – all very different types of agencies but some common themes came up. Here are a few scenarios and takeaways that sparked great conversations – and might be worth a nudge for you or your team

If you’re trying to work out how to integrate AI into your agency without losing the human side of what you do, this conversation will help.

This episode is for anyone in agency new business or running sales.My guest is Ryan Hall, Founder of Friday Solved, where he helps agencies build scalable and sustainable sales engines.

If you've been watching AI reshape the marketing landscape and wondering what it really means for agencies, this conversation is going to be particularly interesting for you.

This episode is going to be really useful if your agency has started using AI tools or if your team are experimenting with AI note-takers, ChatGPT, or generative image tools and you want to make sure you’re staying legally safe, compliant and transparent with your clients.

In this special compilation episode, Jenny Plant revisits standout moments from her conversations with leading voices in the agency world about how AI is transforming agencies and agency account management.

This episode will be really valuable if you're an agency account manager or an owner working with charities, nonprofits or mission driven brands, or if you're just curious about how the social impact sector operates differently and what account managers can learn from it.

This episode is going to be particularly useful if you want to understand how to engage with your client’s marketing procurement department and understand the world through their eyes when selecting an agency to work with