Blog
Practical, straight-talking advice for agency account managers who want to retain client relationships and grow accounts.
Expect clear frameworks, real examples and simple tools you can put to work immediately - from running tighter client meetings and QBRs, to spotting growth opportunities and handling tricky conversations.
Is the creative agency market actually growing in 2026?
Despite headlines full of restructures and AI panic, independent agency owners are reporting that business is picking up - and the numbers partly back that up.
Why Sales is Not a Dirty Word in Agency Account Management
The skills clients consistently say they want from their agency (proactive strategic thinking, genuine understanding of their business, reliable delivery that proves value) are commercial skills in everything but name.
Why Aren’t Agency Account Managers More Proactive? An Honest Answer for Agency Leaders
A lack of proactivity in agency account managers is consistently ranked as the top unmet client expectation in client-agency research, but the cause is structural, not personal.
What’s Next for Account and Project Management?
On 29th & 30th September 2026, Jenny Plant and Brett Harned are bringing agency owners, account managers, project managers and operations leaders together in Atlanta, Georgia to work through some of the biggest questions facing agencies right now.
Brains Before Bots: How Agencies Can Use AI Without Losing Their Edge
This conversation is all about how creative agencies can get smarter, safer and more intentional about using AI.
How to solve the profit visibility problem in your agency
This conversation is going to be particularly interesting for you if you’re an agency owner struggling with spreadsheets, disconnected systems and lack of visibility over pricing, profitability or resourcing.
How to become known for your thinking and turn it into account growth
This episode will be particularly useful to you if you’re an agency owner or account manager who wants to move your client conversation away from execution and further upstream into strategy, ideas and innovation.
If AI Makes Your Agency Faster, Should Your Fees Go Down?
Faster delivery does not mean cheaper delivery, and assuming it does is costing agencies money.
Why agencies must redesign their value model
This podcast episode with Brian Kessman is going to be particularly useful if you’re thinking about how agencies can stay profitable and relevant as AI reshapes the way work is delivered and valued.
Why Is My Client Ghosting Me? An Honest Answer for Agency Account Managers
This article explains why ghosting happens between creative agency projects, and what to do differently.
The Embedded Agency model: A different way to support clients
If you’ve been thinking about how the agency business model is evolving, and what clients are looking for from their agency partners now, this conversation might spark some ideas about how to work with clients differently.
Your eight week commercial window
The next eight weeks are the most important for getting in front of clients before things get quieter in the summer.
Rethinking agency operations for AI adoption
Emily Hatton, Founder at AI for Agencies, talk about why AI adoption so often becomes a bit chaotic inside a creative agency.
The agency that changed its offer because of AI
I've had a wide range of AI conversations with agency owners this month - and the split has been striking.
Are you speaking your client's language - or your agency's?
I see a pattern with strong account managers who are good at account growth.
What Makes Your Agency Valuable When Everyone Has AI?, with Eloise Todd
Eloise (Ellie) Todd, Account Director at strategicabm, shares how account-based marketing actually works in the real world — not the textbook version — and why getting sales and marketing aligned can make or break results.
How account managers build real client trust, with Charles H Green
We’re diving into one of the most important topics in client relationships: trust, with Charles H. Green - an author, speaker and world expert on trust-based relationships and sales in complex businesses.
Are you having a deliverables conversation or a business outcomes conversation?
AI isn't the problem. The conversation is. Most agencies are still having a deliverables conversation when they should be having a business outcomes conversation.
Win the room: How to prep for presentations, with Martin Barnes
If you’ve ever walked into a client meeting (or a pitch… or a QBR… or onto a stage) and thought, “I’ve got so much to cover - how do I say it without losing people?” - you’re going to love this podcast episode with Martin Barnes.
Why the agency model is in decline and how independents can win, with Michael Farmer
In this episode, we talk with Michael Farmer to unpack what’s really going on in the agency world right now - and what it means for you if you’re running an agency, leading clients, or working in account management.