Agencies use generative AI tools to make internal workflow more efficient and teams more productive.In the latest episode of the Creative Agency Account Manager podcast, Konrad Sanders CEO of The Creative Copywriter shares 3 use cases:
1. Research
a. Provides a ‘subject matter’ expert you can quizb. Supplements the research you do with clientsc. Get your head around a new topic or industry
2. Brainstorming & inspiration
a. Can help with writer’s block and give food for thoughtb. Create content headline ideasc. Enhance creative writing through use of metaphors and analogiesd. Finding sources to help support or disprove an argument
3. Summarising
a. Extracting key information from online articlesb. Transcribing buyer interviews and highlighting the key pointsc. Adding client value by summarising email chains and other client comms
Some of the tools Konrad’s team are testing currently include:GPT4: inspiration/overcoming writer’s blockWordtune Spices : ‘spicing up’ copy by finding analogies and citations, shortening, lengthening or re-writing copy in a more formal or casual toneFireflies : transcribing virtual meetings and summarising key pointsFrase : creating SEO optimised copyWriter : maintaining a consistent tone of voice across different channelsIf you’re curious how another agency is embeds AI into their working methods, you can listen to the episode and read the transcript here.
