Ever thought about winning back your past clients? It could be one of the most impactful moves for your agency’s bottom line.In an episode of the Creative Agency Account Manager podcast, I spoke with Dan Pfister, founder of WinBack Labs and author of Million Dollar Winback.He shared the incredible potential of client win-back campaigns — and the numbers are jaw-dropping.Here’s what businesses are achieving with targeted win-back campaigns:
- $485K in average revenue generated per campaign
- An ROI of up to 182x (average of 97x across campaigns)
- 1 in 4 clients returning – with some campaigns bringing back as many as 1 in 3
- 2x increase in client lifetime value when clients return!!
- Campaigns are 3x faster than cold outreach, with only 1-3 touches needed
- Low-cost campaigns starting at just $5K
Dan’s strategies for win-back campaigns are proving to be high-impact, low-effort, and surprisingly affordable.https://player.vimeo.com/video/1026462820?h=6b6e91d2aaCould this be an opportunity to boost your Q4 revenue by approaching clients you thought were lost for good?Listen now to discover if a win-back campaign is right for your agency.If you’d like to discuss account retention and growth training and coaching options – or would like to reserve a spot for the next year long Account Accelerator programme then you can schedule a no obligation call with me to discuss your needs.
