As a podcaster myself, sometimes it's great to sit on the other side of the 'virtual' desk! I was delighted to be asked by Nathan Anibaba of the Agency Dealmasters Podcast to chat to him about all things account management.Just a few of the areas we covered included:
- What makes a great account manager
- The difference between account management and project management, how agencies typically have one person doing both roles, and why that’s such a mistake
- My suggestions on how to structure account teams.
Nathan has had some amazing guests on his own show and also creates world-class B2B podcasts for brands and agencies. Once you've listened to my episode, do check out some of the other interviewees, including successful agency owners, authors and marketers.
