CONFIDENT ACCOUNT MANAGEMENT
Client retention and account growth strategy for ambitious agencies
We work with marketing and creative agencies to set a client retention and growth strategy, then train and coach the client services team to put it into practice. So you get stronger key relationships, more predictable revenue and less reliance on new business.
Ideas and support for entrepreneurial account managers
Sign up for (almost) weekly:
• Practical tips for becoming a commercially aware client advisor
• Insights from agency industry leaders, strategists and podcast guests
• Trends shaping the marketing services industry and what they mean for your role
• Early access to training, events and behind-the-scenes updates
Your client-facing team delivers but they’re not always seen as strategic
Clients still turn to senior leadership for growth conversations. The client facing team might not see it as their role - or they’re unsure how to raise ideas at the right time.
That hesitation slows things down and over time it can cost the business revenue and momentum.
At Account Management Skills we help agencies build a clear, repeatable approach to growing existing accounts. We teach the commercial and consultative skills your team needs so account growth becomes a shared habit, not just a senior-level task.
Our Programmes
Account Management Skills Training
Each programme meets your team where they are and takes them where you need them to be.
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Account Accelerator™
The flagship 12-week programme for ambitious client leads.
Turn account managers into confident, strategic growth partners using AI-enabled tools and real-world coaching.
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Account Booster
Tailored group training for your whole agency team.
A one-week, high-impact training programme combining group workshops, pre- and post-assessments and one-on-one coaching to embed proactive, consultative client growth habits.
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Account Kickstarter
Online, self-directed learning for new or developing account managers.
Gain the essential skills to confidently retain and grow client accounts. Includes a practical “AI for Account Managers” bonus module.
What agencies say
“We landed a $200k project from an existing client - thanks to the Account Accelerator™
— Kayla Levasseur,
Senior Account Executive, Echo Delta
“Our account managers are more proactive about asking for referrals and presenting new ideas to clients”
— Richard Long,
Director of Strategy & Communications, Earthware
“The whole team is thinking differently about their relationships - identifying and escalating opportunities much more proactively.”
- Ann Melinger,
Chief Executive officer, bink.
Next event
book a discovery call
Let’s find the right fit for your agency
I’m Jenny Plant, founder of Account Management Skills.
I believe every account manager deserves to feel confident leading commercial conversations - without feeling “salesy.”
If you’re considering training or coaching for you or your team, book a 20-minute discovery call with me for a no obligation chat about your unique situation.
Latest on the Blog
Hosted by Jenny Plant, this podcast is for you if you are managing day to day client relationships in a creative agency.
The aim of the podcast is to share insights and tips to help you add more value to the client’s business, strengthen your relationships with your clients, develop your skills in account management and grow your agency’s business.
Listen on:
podcast
Creative Agency Account Manager Podcast
The latest episode
our free 3 min AI readiness quiz
How AI-ready is your account management team?
Find out in 5 minutes with our free quiz - and discover where your biggest growth opportunities lie.