Welcome to episode 146. This episode will be really valuable if you're an agency account manager or an owner working with charities, nonprofits or mission driven brands, or if you're just curious about how the social impact sector operates differently and what account managers can learn from it. Lauren Jones is Senior Director of Client Services at Wide Eye, a digital creative agency for purpose-driven organisations & changemakers, and has spent her entire career in the Nonprofit sector.
In this episode, we cover:
what makes working with nonprofit clients different from for-profit
why impact, not revenue, is often the most important KPI.
how to build and structure an account management function inside an agency.
how to shift your agency from project based sort of more transactional work into longer term strategic partnerships.
practical strategies for measuring and demonstrating impact, often through powerful storytelling rather than just data.
Creating a really interesting stakeholder engagement design.
coaching clients so they can evangelize about your work internally
building long-term trust that keeps your account strong and sustainable.
Even if your clients are all commercial brands, then Lauren's advice about strategic thinking, building relationships and aligning with client priorities will definitely resonate.
You can connect with Lauren via LinkedIn here: https://www.linkedin.com/in/lauren-m-jones-1b623259 or via her own website: http://lmjones.com/
If you'd like to see how ready you are to use AI in your client management role, I've put together a free AI readiness quiz. It takes about three to five minutes. You'll get a tailored report with tips for how to start integrating AI into your workflows for client retention and growth. You can that here.
If you want to be alerted to new podcast episodes coming up, hear about tips for account managers and any mini trainings I'm doing, you can also sign up for my weekly newsletter here.
