Blog
Practical, straight-talking advice for agency account managers who want to retain client relationships and grow accounts.
Expect clear frameworks, real examples and simple tools you can put to work immediately - from running tighter client meetings and QBRs, to spotting growth opportunities and handling tricky conversations.
Rethinking agency operations for AI adoption
Emily Hatton, Founder at AI for Agencies, talk about why AI adoption so often becomes a bit chaotic inside a creative agency.
What Makes Your Agency Valuable When Everyone Has AI?, with Eloise Todd
Eloise (Ellie) Todd, Account Director at strategicabm, shares how account-based marketing actually works in the real world — not the textbook version — and why getting sales and marketing aligned can make or break results.
How account managers build real client trust, with Charles H Green
We’re diving into one of the most important topics in client relationships: trust, with Charles H. Green - an author, speaker and world expert on trust-based relationships and sales in complex businesses.
Win the room: How to prep for presentations, with Martin Barnes
If you’ve ever walked into a client meeting (or a pitch… or a QBR… or onto a stage) and thought, “I’ve got so much to cover - how do I say it without losing people?” - you’re going to love this podcast episode with Martin Barnes.
Why the agency model is in decline and how independents can win, with Michael Farmer
In this episode, we talk with Michael Farmer to unpack what’s really going on in the agency world right now - and what it means for you if you’re running an agency, leading clients, or working in account management.
AI Adoption in Pharma & MedComms: 2026 update, with Jonathan Gwillim & Kate Eversole
In this episode, we talk with Kate Eversole and Jonathan Gwillim at Pharmabrands about the shift in 2025 where we were talking to what's relevant in March 2026, which is all about AI agents.
How to build an exit-ready agency: Lessons & practical tips, with Gavin Bell
This episode with Gavin Bell is especially useful if you're an agency owner thinking about an exit, or perhaps you're an account lead who wants to help your agency become more sellable and less dependent on one person.
How to reduce operational chaos in your agency, with Melanie Chandruang
We’re looking at the agency’s engine room - operations. And how getting the fundamentals right can improve profitability, reduce chaos and set you up for better use of automation and AI..
How to build trust with Procurement, with Jessica Bowler
This chat will be particularly interesting for you if you’re an agency owner or account manager who has to work with marketing procurement (especially in pharma / biotech industry).
AI-Enabled Workflows for Enterprise Brands, with Richard Coope
I’m joined by Richard Coope from Brightful, who helps large, complex organisations fix the brand, digital and cultural bottlenecks that block content and slow down campaigns, using AI-enabled workflows and marketing automation.
The Now, Next and Future of Agencies, with Spencer Gallagher
I’m chatting again with my go-to guru for the now, next and future of the agency business model, Spencer Gallagher. In this conversation, we really dig into what transforming with AI means in practice for you as an agency leader or account manager.
How an in-house AI Strategist supports client experience, with Meg Pescio and Tom Duffy
If you’re trying to work out how to integrate AI into your agency without losing the human side of what you do, this conversation will help.
How to build an agency sales engine, with Ryan Hall
This episode is for anyone in agency new business or running sales. My guest is Ryan Hall, Founder of Friday Solved, where he helps agencies build scalable and sustainable sales engines.
Rebuilding the agency model for the AI era, with Roy Murphy
If you've been watching AI reshape the marketing landscape and wondering what it really means for agencies, this conversation is going to be particularly interesting for you.
How to stay legally safe when using AI in your agency, with Ryan Lisk and Kay Yung
This episode is going to be really useful if your agency has started using AI tools or if your team are experimenting with AI note-takers, ChatGPT, or generative image tools and you want to make sure you’re staying legally safe, compliant and transparent with your clients.
How agencies are adopting AI and what's coming next – a compilation of expert guest insights
In this special compilation episode, Jenny Plant revisits standout moments from her conversations with leading voices in the agency world about how AI is transforming agencies and agency account management.
Account management in the Nonprofit sector, with Lauren Jones
This episode will be really valuable if you're an agency account manager or an owner working with charities, nonprofits or mission driven brands, or if you're just curious about how the social impact sector operates differently and what account managers can learn from it.
What your client’s Procurement team wants: insights and strategies, with Tina Fegent
This episode is going to be particularly useful if you want to understand how to engage with your client’s marketing procurement department and understand the world through their eyes when selecting an agency to work with
4 Ps of AI-enabled account management, with Jenny Plant
In this episode, Jenny Plant discusses how account managers can remain indispensable in the face of AI's transformative impact on marketing.
Practical AI for Non-Techie Agency Leaders, with Heather Murray
This episode continues our theme of AI integration into the agency business operations. My guest is Heather Murray, a generative AI expert, Top 5 MarTech influencer globally, international speaker and Founder of AI for Non-Techies (award-winning AI training and learning hub).