How an AM and PM work together in a digital agency, with Kate Vines and Kiorhte Aghoghogbe
Welcome to Episode 83. On this episode, we're talking about the split between the agency Account Manager and the agency Project Manager role, with Kate Vines and Kio Aghoghogbe from Hallam.
This is going to be particularly interesting for you if you're working in an agency with a hybrid account management role, you're doing both sides of the role currently, you might also be an agency owner who's looking at splitting the roles out and not really sure exactly how each function is going to work together.
Kate and Kio from Hallam are brilliant at breaking down what they do.
We talk about:
how the roles and the skill sets are different
how they work together on projects and retainers
how they manage the client relationship
what friction points can occur and how they overcome them
their advice for agencies thinking of moving to an AM/PM model.
As Kio says, the pure account management role is very much about understanding the client's business and market, looking proactively at how the agency can bring more value and having those client improvement conversations.
Resource links:
Hallam - the award-winning strategic digital marketing agency where Kate and Kio work, voted Google's best digital agency in 2019 and three-time most recommended agency in the UK by Drum Magazine: hallam.agency
Slack - the internal communication tool Hallam uses to keep AM and PM teams aligned across client accounts: slack.com
