This episode is particularly useful for you if you are working as account manager in a creative agency and aspire to be an account director.
It's also useful if you're already an agency account director and are looking for some ideas and learnings from other account directors in the creative industry to apply in your role.
Sarah Deakin and Ruby Beagan are account directors for Thursday Studio, an insight-led design studio in Winchester.
The reason I invited them on to the show is to share their day to day experience of what it's like in the role of account director in a creative agency.
During this interview, they share:
What they believe is the value the account management role brings to an agency and its clients
Difference between the account manager and account director role
Examples of where they've made a difference to the client's business
Their thoughts on why clients stay with agencies for the long term* Their approach to client retention and growth
The challenges those in account management are facing right now with remote working and some ideas for how to overcome them
Advice for others in agency client service who want to improve their account management skills and accelerate their career
The key areas account directors should be focussing on in their role....and lots more nuggets of wisdom.
