Welcome to episode 134. I spoke to Kevin Gibbons, founding director of Re:signal, a specialist ecommerce SEO agency, driving organic search growth for clients including Under Armour, FatFace and ASICS. Kevin frequently writes/speaks within the search industry.Kevin covers:
how AI is shaking up SEO and what that means for agencies and their clients.
how AI is changing search and where it might go next.
the key conversations agencies should be having with clients right now.
how to think about visibility in AI search results and LLMs
how agencies can use AI to work more efficiently and lots, lots more.
I took away so much from this discussion, particularly around how agencies should be preparing for the shift towards AI driven search. If you'd like to connect with Kevin, you can find him posting regularly on LinkedIn and I'd highly recommend you give him a follow.
https://www.linkedin.com/in/kevingibbons/https://resignal.com
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