What the fandom formula means for creators, brands and agencies, with Zoe Scaman

Podcast
Written By Jenny Plant

Welcome to Episode 40. For this week's podcast, I was delighted to speak to Zoe Scaman, Founder of Bodacious. 

We talked about the creator economy and fandoms; why the traditional agency business model is under threat, and we talked about her recent article called Mad Men Furious Women, in which she talks about misogyny in the ad industry.

I hope you enjoy this episode with Zoe and come away as inspired as I was. If you're not already doing so, I'd highly recommend you follow Zoe on Twitter @zoescaman.

Useful Resources:Zoe's Substack "Musings of a wandering mind"  where you can read all her latest posts on fandoms and her piece on misogyny in the ad industry "Mad Men Furious Women".

Coverage of Zoe's misogyny article:
The Guardian
The Independent

YouTuber (mentioned during the podcast): Xanadu
LinkedIn profile for YouTuber Cory Strassburger: https://www.linkedin.com/in/corystrassburger/



Jenny Plant

This article was written by Jenny Plant is the founder of Account Management Skills and a straight-talking coach for agency account managers, focused on practical tools to help you retain client relationships and grow your accounts.

Jenny is also a podcast host, speaker, trainer and workshop facilitator.

https://accountmanagementskills.com/
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