Why every agency account manager needs to be good at brief writing, with Ceylan Boyce

Podcast
Written By Jenny Plant

I invited my good friend, Ceylan Boyce to talk to us about strategic thinking and getting brief writing right. We talked about:

  • Why a bad brief costs everyone more than agencies want to admi

  • The two reasons agencies keep getting briefs wrong - and why it's not the account manager's fault

  • What actually goes into a great brief

  • Why challenging the client's brief is your job

  • Why brief writing is one of the most transferable life skills you can invest in

Resource links:

  • The Knowledge Project podcast - hosted by Shane Parrish: fs.blog/knowledge-project

  • Farnam Street blog - Shane Parrish's blog on mental models and decision-making: fs.blog

  • The Great Mental Models (books by Shane Parrish): fs.blog/books

  • Super Thinking by Gabriel Weinberg and Lauren McCann

  • Loserthink by Scott Adams

  • Academy for Women Entrepreneurs - Ceylan Boyce

Jenny Plant

This article was written by Jenny Plant is the founder of Account Management Skills and a straight-talking coach for agency account managers, focused on practical tools to help you retain client relationships and grow your accounts.

Jenny is also a podcast host, speaker, trainer and workshop facilitator.

https://accountmanagementskills.com/
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