I invited my good friend, Ceylan Boyce to talk to us about strategic thinking and getting brief writing right. We talked about:
Why a bad brief costs everyone more than agencies want to admi
The two reasons agencies keep getting briefs wrong - and why it's not the account manager's fault
What actually goes into a great brief
Why challenging the client's brief is your job
Why brief writing is one of the most transferable life skills you can invest in
Resource links:
The Knowledge Project podcast - hosted by Shane Parrish: fs.blog/knowledge-project
Farnam Street blog - Shane Parrish's blog on mental models and decision-making: fs.blog
The Great Mental Models (books by Shane Parrish): fs.blog/books
Super Thinking by Gabriel Weinberg and Lauren McCann
Loserthink by Scott Adams
Academy for Women Entrepreneurs - Ceylan Boyce
