Blog
Practical, straight-talking advice for agency account managers who want to retain client relationships and grow accounts.
Expect clear frameworks, real examples and simple tools you can put to work immediately - from running tighter client meetings and QBRs, to spotting growth opportunities and handling tricky conversations.
Why the account manager ‘permission line’ is stopping growth
In 2019 Gartner conducted a study to understand why account managers were ineffective in growing existing agency client business.
How to solve a client's business problem as an agency account manager
Michael Farmer, a management consultant who has studied creative agencies for 30 years, said this during our recent interview: “Account managers need to be more like Bain consultants”
What are the legalities of using AI for agencies?
Many agencies are using generative AI tools but some are concerned about:Client confidentiality i.e. anything you feed into a an AI tool relating to your clientCopyright and ownership (of inputs or outputs)Contractual agreements and AI policies
How a copywriting agency is embracing generative AI
Agencies use generative AI tools to make internal workflow more efficient and teams more productive. In the latest episode of the Creative Agency Account Manager podcast, Konrad Sanders CEO of The Creative Copywriter shares 3 use cases
