Blog
Practical, straight-talking advice for agency account managers who want to retain client relationships and grow accounts.
Expect clear frameworks, real examples and simple tools you can put to work immediately - from running tighter client meetings and QBRs, to spotting growth opportunities and handling tricky conversations.
The job title fudge: Hiring agency account managers is like the wild west
Hiring an agency account manager can feel like walking through a minefield in flip flops.
Why do your clients really buy your agency services?
Why do clients really buy your agency services? Most agencies want to understand what clients think. And it turns out prospective clients and existing clients are thinking different things.
How to prevent 3 difficult client conversations - a checklist for account managers
There are little things account managers can do well to avoid big client complaints. Here are 3 common scenarios in which an account manager has to have a difficult conversation.
Account managers need to know this about client budgets
Results of a study have come out called "Building trust and revenue with existing clients". The Jan 2023 study was US-based so if you have US clients, you’ll find this compelling. But even if you don’t, hopefully it’ll make you think about your client’s budget.
What are the legalities of using AI for agencies?
Many agencies are using generative AI tools but some are concerned about:Client confidentiality i.e. anything you feed into a an AI tool relating to your clientCopyright and ownership (of inputs or outputs)Contractual agreements and AI policies
How a copywriting agency is embracing generative AI
Agencies use generative AI tools to make internal workflow more efficient and teams more productive. In the latest episode of the Creative Agency Account Manager podcast, Konrad Sanders CEO of The Creative Copywriter shares 3 use cases
10 Essential Skills for Account Managers
The role and skills required of an Account Manager vary from industry to industry and job to job, but cross section of professionals I surveyed were fairly unanimous on what they believed the most important Account Management skills were.
