Blog
Practical, straight-talking advice for agency account managers who want to retain client relationships and grow accounts.
Expect clear frameworks, real examples and simple tools you can put to work immediately - from running tighter client meetings and QBRs, to spotting growth opportunities and handling tricky conversations.
Futureproof your account management role - with AI for Account Managers
Future proof your career with AI for Account Managers training
Is AI about to replace account managers?
What AI can do is help account managers think more strategically - and act more proactively.
How account management is evolving
AI is making agencies more efficient but most importantly it has the potential to free up account managers to spend more time deepening client relationships.
How do you measure account management team performance?
"Confidence" as a metric of success is overlooked and often deemed 'too woolly' to include as a specific KPI. But it's a multiplier to accelerate the retention and growth of the agency's client relationships.
Are agencies selling the drill, or the painting? Agency metrics of success
A big part of the Agency Account Manager's job is to have a conversation with the client at the beginning of a project to establish metrics of success.
How much of your agency account management job can AI already speed up? (try this AI tool now!)
How much of the agency account management role can AI already do? JobsGPT is a ChatGPT-powered tool by SmarterX from Paul Roetzer.
The job title fudge: Hiring agency account managers is like the wild west
Hiring an agency account manager can feel like walking through a minefield in flip flops.
How account managers can run a revenue boosting client win-back campaign
Ever thought about winning back your past clients? It could be one of the most impactful moves for your agency’s bottom line.
Three ways to trip up your account manager
The account manager's role is hard. Some argue it's the hardest in the agency.
Why do clients ditch agencies?
Is the agency business model holding account managers back?
Why do your clients really buy your agency services?
Why do clients really buy your agency services? Most agencies want to understand what clients think. And it turns out prospective clients and existing clients are thinking different things.
Why the account manager ‘permission line’ is stopping growth
In 2019 Gartner conducted a study to understand why account managers were ineffective in growing existing agency client business.
How to prevent 3 difficult client conversations - a checklist for account managers
There are little things account managers can do well to avoid big client complaints. Here are 3 common scenarios in which an account manager has to have a difficult conversation.