Blog
Practical, straight-talking advice for agency account managers who want to retain client relationships and grow accounts.
Expect clear frameworks, real examples and simple tools you can put to work immediately - from running tighter client meetings and QBRs, to spotting growth opportunities and handling tricky conversations.
How GenAI is transforming pharma marketing and healthcare communications, with Kate Eversole and Jonathan Gwillim
If you are a healthcare communications agency owner and you're looking to stay ahead in the ever-evolving world of pharmaceutical marketing, then this episode on GenAI is for you.
Why agencies needs a people and culture plan, with Theresa Carter
I’m joined by Leadership Coach and People & Culture Consultant, Theresa Carter. Agencies are people businesses, so it's essential to the success of the agency to attract and recruit the right people with the right skills for the right roles.
Mastering client-centric account growth in 2025, with Jenny Plant
Jenny breaks down the three key areas to focus on if you want to maximise the growth of your existing agency client accounts in 2025
Top 10 tips & insights from the podcast in 2024, with Jenny Plant
Thank you for listening to the Creative Agency Account Manager podcast in 2024. Looking back at this year, I’ve been reflecting on the superb guests I’ve had on the show. I thought I’d select a handful of soundbites from this year’s podcast episodes to share with you.
Who cares about advertising? with Brian Jacobs and Crispin Reed
In this episode, I chat to Brian Jacobs (Founder, BJ&A) and Crispin Reed (Founder, Skyscraper Consulting) about what’s wrong with the advertising industry.
From Lost to Loyal - How to win back clients for exceptional ROI, with Dan Pfister
Have you ever considered contacting your old clients to see if they’d like to work with you again? If not this podcast episode may change your mind.
How a new head of client services impacts the agency, with Emily Brown & Matt Loughlin
Listen in if you don’t currently have a client services team and you're perhaps thinking about having one, or your client services function isn't performing as you'd like it to and you're exploring options for perhaps bringing in a head of department.
What your clients don't tell you (part 2) with Carey Evans & Simon Rhind-Tutt
Welcome to episode 121. This is part two of a two-part interview with Simon Rhind-Tutt and Carey Evans, who are Co-Founders of Relationship Audits.
What your clients don't tell you (part 1), with Carey Evans and Simon Rhind-Tutt
Welcome to Episode 120, which is the first of two episodes covering my in-depth chat with Carey Evans and Simon Rhind-Tutt, Co-Founders of Relationship Audits
Why time-based pricing doesn’t work for agencies, with Tim Williams
Welcome to episode 117. This episode about time-based pricing is going to be very relevant for you if you're responsible for pricing your agency's services.
Why agencies need to re-think project management, with Jack Skeels
This episode is for you if you are responsible for managing projects in an agency. This one could be quite controversial, but equally very enlightening because my guest is going to be potentially challenging your belief about the role of project management.
Why selling to prospects and clients is different, with Tim Riesterer
If you're in agency new business or account management and responsible for contract renewals and account expansion, you're in for a huge treat because Tim Riesterer, author of ‘The Expansion Sale’ (Four Must-Win Conversations to Keep and Grow Your Customers), joins me.
How agencies stand out or die, with Gareth Healey
If you're a creative agency owner curious as to how agencies stand out, then Gareth Healey has written an entire book about it.
From laptop business to multi million dollar agency, with Jarrod Lopiccolo
Jared Lopiccolo, CEO & Co-Founder of Noble Studios, built his agency from a single laptop to a multi million dollar agency. He shares some insight into what it took to achieve that growth and also his advice for other agency owners who may want to do the same thing.
How to win without pitching, with Shannyn Lee
Welcome to episode 112. This episode will be particularly valuable for you if your job at the agency is winning new business and you'd like to know how to do that without having to go through a costly pitch process.