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Practical, straight-talking advice for agency account managers who want to retain client relationships and grow accounts.

Expect clear frameworks, real examples and simple tools you can put to work immediately - from running tighter client meetings and QBRs, to spotting growth opportunities and handling tricky conversations.

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Podcast Jenny Plant Podcast Jenny Plant

How to pitch to procurement, with Jessica Bowler and Iris Gatzweiler

I spoke to Jessica Bowler and Iris Gatzweiler, two senior procurement clients who shared some insights into the pitching process. It's particularly useful for you if you want to know why clients typically pitch out for business, procurement’s role in the whole pitching process, how the brief is developed and some insight into how the final decision is made.

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Podcast Jenny Plant Podcast Jenny Plant

The AI-driven agency, with Tom Ollerton

Welcome to Episode 50. This milestone episode is with Tom Ollerton, Founder of Automated Creative. If you're interested in seeing how artificial intelligence is being used by agencies right now, with some of the world's biggest client brands, to improve advertising performance, I think you're going to love this episode.

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