Blog
Practical, straight-talking advice for agency account managers who want to retain client relationships and grow accounts.
Expect clear frameworks, real examples and simple tools you can put to work immediately - from running tighter client meetings and QBRs, to spotting growth opportunities and handling tricky conversations.
Five red flag moments for agency account managers, with Jenny Plant
I believe there are a few 'red flag moments' that every agency account manager needs to be aware of, and look out for. These are, essentially, points in the relationship where your client relationship is at risk, and the account is at risk.
How to navigate people and culture issues for agency leaders, with Sarah Brewster
This episode is about people and culture in a creative agency. It's particularly relevant if you're an independent agency owner because my expert guest, Sarah Brewster, Managing Director of Fresh Seed talks to me about why attracting and retaining staff is the biggest challenge in the industry at the moment.
5 red flag moments when your account is at risk
There are a few 'red flag' moments every agency account manager needs to look out for. These are points in the client relationship when your account is at risk. Not only are red flag moments important to try to anticipate, when they happen it's the account manager's job to act swiftly.
Account management tips from a global ad agency Account Director, with Faizan Ali
Welcome to Episode 58. This episode is for you if you're wondering how an Account Director in an international network agency operates, and how they lead a team.Faizan Ali is an account director at VMLY&R.
How to pitch to procurement, with Jessica Bowler and Iris Gatzweiler
I spoke to Jessica Bowler and Iris Gatzweiler, two senior procurement clients who shared some insights into the pitching process. It's particularly useful for you if you want to know why clients typically pitch out for business, procurement’s role in the whole pitching process, how the brief is developed and some insight into how the final decision is made.
Top 5 questions for Account Managers to ask their clients
In a recent discussion in the Linked-in Account Manager Group I asked Account Managers "Can you recommend some of the best questions you ask your clients"
10 Essential Skills for Account Managers
The role and skills required of an Account Manager vary from industry to industry and job to job, but cross section of professionals I surveyed were fairly unanimous on what they believed the most important Account Management skills were.
What agencies and brand need to know about web3, with Jeff Kauffman Jr.
This chat is going to be particularly interesting for you if you're curious where agencies will be headed in the next 10 years. From everything I've researched over the last couple of months, the biggest change coming for agencies in the next decade is web3. Web3 is the next evolution of the Internet.
The AI-driven agency, with Tom Ollerton
Welcome to Episode 50. This milestone episode is with Tom Ollerton, Founder of Automated Creative. If you're interested in seeing how artificial intelligence is being used by agencies right now, with some of the world's biggest client brands, to improve advertising performance, I think you're going to love this episode.
How to grow your independent agency, with Agencynomics co-author Peter Hoole
Today's episode will be particularly beneficial for you if you're an agency owner looking to grow. I chat to ‘Agencynomics’ co-author, Peter Hoole, about some common challenges faced by agency owners today, when it comes to business growth.