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Practical, straight-talking advice for agency account managers who want to retain client relationships and grow accounts.

Expect clear frameworks, real examples and simple tools you can put to work immediately - from running tighter client meetings and QBRs, to spotting growth opportunities and handling tricky conversations.

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The importance of documenting your client results as a creative agency account manager

Recently, I chatted to Tim Riesterer, Chief Strategy Officer at Corporate Visions. We discussed the importance of demonstrating to clients the results you're achieving for them at three levels. Tim calls this the 'triple metric'.

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How to solve a client's business problem as an agency account manager

Michael Farmer, a management consultant who has studied creative agencies for 30 years, said this during our recent interview: “Account managers need to be more like Bain consultants”

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Why do we need account managers anyway?

When you start an agency, typically you start with project management. As a small, agile team it makes sense for project managers to be responsible for client management.They are highly skilled in delivering your services on time and on budget. As an agency grows and more clients are acquired, it becomes unsustainable.

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