Welcome to Episode 58. This episode is for you if you're wondering how an Account Director in an international network agency operates, and how they lead a team. Faizan Ali is an account director at VMLY&R, and he shares with me:
what makes a successful agency account manager
what each level of account management should do (account exec, account manager and account director)
typical challenges you encounter in the role and some tips for how to overcome them
why he likes to share tips about account management on LinkedIn
and his advice for anyone wanting to progress in an agency account management role.
This is jam-packed full of tips, so I really hope you enjoy it.
Resource links:
VMLY&R - the agency where Faizan Ali is Account Director: vmlyr.com
Agencynomics by Spencer Gallagher and Peter Hoole - how the business of an agency actually works: agencynomics.com
The Art of Client Service by Robert Solomon - a deep look at the nuances of the account management role: robertsolomon.com
Zoe Scaman, Bodacious - brand strategist and one to follow for marketing evolution, web3, fandoms and the future of brands: bodacious.studio
Simon Sinek - referenced for his quote on consistency: simonsinek.com
