An agency leader's guide to account management, with David C Baker
Today's episode was a real treat. For me, I have the pleasure of talking to David C. Baker, who is a legend in the agency world.
We discussed everything to do with account management, including
why David thinks the account management role is the most difficult role in the whole agency.
Also the problem with account managers doing project management tasks
where he sees performance deficiencies in account management
and some brilliant advice for how to address those deficiencies, and also up your account management game.
why he suggests agencies asked their clients to take personality profile tests
why account management don't receive guidance from agency owners, and so many more topics.
David has lots of high quality useful resources on his site including recordings of past webinars, his books and also you can sign up for his live events. You can also find out more about his consultancy services here.
I hope you come away with lots of new ideas about the account management role.
